1. This article relates to user-focused design because it talks about designing the website for the user, not the designer. That is a concept that we have discussed often in class about how products need to be designed for the users and not the designers who already know how to use the product. The website, like any other product, needs to be designed so the user will be able to easily operate it and the mistake that is often made is that designers will design products and sites that are easy for them to use but the only reason its easy for them to use is because they designed it. And designers often forget that.
2. Using design elements that get in the way of the users experience would be a big mistake and an important point that is made in this article. Navigational failure is also a very important point. A website will become utterly useless if no one knows how to navigate it (i.e. www.kzoo.edu)
3.a.navigation
b.usability
c. intrigue (aesthetics)
d.interactive
e.informative
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