American Eagle

1. I observed American Eagle and they market to teenagers and young adults.

2.A. Big glass doors with handles in the shape of AE. The glass doors and big glass windows allow you to see many of the items inside and there are big signs for sales too.

B.There is music playing that is a mix of alternative rock or hip hop or other music that appeals to young adults and theres a tv in the back of the store playing the music video.

C. displayed on shelves and hangers with guys clothes on the right and girls clothes on the left.

D. regular wood floors

E. the signs displayed are either big signs in the front window or small ones about discounted clothes within the store

F. the cashier area is in the middle of he wall on the right side of the store, in the middle of the guys section and right by a lot of accessories like bracelets and necklaces

3. the image the store is trying to portray is that its cool and hip and they're trying to appeal to young adults. it is evident that they do this because their salesmen wear their clothes and all the salesmen are young adults.

4.there is a path to get to the back of the store and that is where the sales items are located. so the customers follow the path to the back of the store and see all the other more expensive items on the way to get to the back. having the sales in the back draws customers through the whole store. and the accessories or "impulse" items are located by the register so people are likely to throw in a couple accessories while waiting in line.

5. I thought it was interesting that at the back of the store there are two chairs and a couch. these are probably for the guy to sit and wait and watch the music videos while his girlfriend shops. I noticed only guys sitting on these chairs and didn't happen to notice any girls in those chairs.