Friday, November 16, 2007

Packaging

As well as attracting attention to the product, packaging's other main feature is to protect the product itself. Maintaining the integrity and quality of the product is just as important as drawing the consumer in with a pretty design. Packaging first purpose is to protect the product from the elements before it reaches the consumer's hands. It protects it from breaking, cracking, losing freshness and many other things of that nature. If a product has any of those defects then there is no way i'm going to wast my money on it and neither is anyone else. A pretty package can lure in customers but if they get lured in only to find a faulty or damaged product then that will push them away with equal force in the opposite direction.

The articles suggest we need to change alot about how we package our goods. The waste is growing and there needs to be some kind of change. Companies aren't going to take anything away from their packaging that draws in customers or helps maintain the integrity of their product but they need to get rid of any excess and minimize the packaging to only what is necessary. That is an option or make packaging reusable or more biodegradable. The idea of reusable grocery bags and the elimination of plastic grocery bags is a great start because those contribute a lot to the current waste problem. But we need to find a way to make packing for other good more environmentally friendly as well.

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